{"product_id":"book-c2vx","title":"What Customers Crave","description":"\u003cp\u003eThe best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat Customers Crave\u003c\/i\u003e examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJam-packed with tools and examples, \u003ci\u003eWhat Customers Crave\u003c\/i\u003e helps you reinvent how you engage with customers (both digitally and non-digitally) and:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGain invaluable insights into who they are and what they care about • Use listening posts and Contact Point Innovation to refine customer types • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant • Connect across the five most important touchpoints • Co-create with your customers • And much more\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49384110326064,"sku":"BDc2vx","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49384110391600,"sku":"10c2vx","price":24.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49384110424368,"sku":"40c2vx","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c2vx-Square-cover.jpg?v=1773824833","url":"https:\/\/downpour.com\/products\/book-c2vx","provider":"Downpour","version":"1.0","type":"link"}