{"product_id":"book-c08e","title":"7 Secrets of Persuasion","description":"\u003cp\u003e\u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.\u003c\/p\u003e\u003cp\u003eWhether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, \u003ci\u003e7 Secrets of Persuasion\u003c\/i\u003e will show you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.\u003c\/li\u003e\n\u003cli\u003eTap into the mental process that gives religious symbols, political symbols, and commercial logos their power.\u003c\/li\u003e\n\u003cli\u003eMake a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.\u003c\/li\u003e\n\u003cli\u003e Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49383873806640,"sku":"BDc08e","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49383873839408,"sku":"10c08e","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [11]","offer_id":49383873872176,"sku":"11c08e","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49383873904944,"sku":"40c08e","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [41]","offer_id":49383874167088,"sku":"41c08e","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/c08e-Square-cover.jpg?v=1773823030","url":"https:\/\/downpour.com\/products\/book-c08e","provider":"Downpour","version":"1.0","type":"link"}