{"product_id":"book-btxo","title":"Brand Seduction","description":"\u003cp\u003eFor many marketing professionals, \"science\" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBrand Seduction\u003c\/i\u003e, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWelcome to the new world of neuromarketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough simple language, engaging stories, and real-world examples, \u003ci\u003eBrand Seduction\u003c\/i\u003e shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e• The surprising unconscious side of brands.\u003cbr\u003e• The biggest myths about consumer psychology.\u003cbr\u003e• The real role of emotions in building brands.\u003cbr\u003e• Practical tools to use neuroscience to inspire better marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEveryone seems to have a different idea of what brands are, how they work, and how they are built. \u003ci\u003eBrand Seduction\u003c\/i\u003e digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to \"seduce\" customers and grow their businesses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49383827013936,"sku":"BDbtxo","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49383827079472,"sku":"10btxo","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Audio CD [40]","offer_id":49383827145008,"sku":"40btxo","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/btxo-Square-cover.jpg?v=1773819394","url":"https:\/\/downpour.com\/products\/book-btxo","provider":"Downpour","version":"1.0","type":"link"}