{"product_id":"book-btmw","title":"The Soul of A New Machine","description":"\u003cb\u003eTracy Kidder's \"riveting\" (\u003ci\u003eWashington Post\u003c\/i\u003e) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. \u003c\/b\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eComputers have changed since 1981, when \u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003ci\u003eThe Soul of a New Machine\u003c\/i\u003e is an essential chapter in the history of the machine that revolutionized the world in the twentieth century.  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cb\u003e\"Fascinating…A surprisingly gripping account of people at work.\" -\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":50198874489136,"sku":"BDbtmw","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/btmw-Square-cover.jpg?v=1776222991","url":"https:\/\/downpour.com\/products\/book-btmw","provider":"Downpour","version":"1.0","type":"link"}