{"product_id":"book-bs7j","title":"Players","description":"\u003cp\u003eFor fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business. \u003ci\u003ePlayers\u003c\/i\u003e is the first book to chronicle the astonishing business story behind modern sports—a true revolution that moved the athletes from the bottom of the financial pyramid to the top.\u003c\/p\u003e\u003cp\u003eIt started in 1960, when a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. Within a few years, McCormack raised Palmer’s annual income off the course from $5,000 to $500,000 and forever changed the landscape of the sports industry.\u003c\/p\u003e\u003cp\u003eFutterman introduces a wide-ranging cast of characters to tell the story of athletes, agents, TV executives, coaches, and owners who together created the dominating and multifaceted industry we know today. \u003ci\u003ePlayers\u003c\/i\u003e is a riveting, fly-on-the-wall account of the creation and rise of the modern sports world and the people who fought to make it happen.\u003c\/p\u003e","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":49347497820464,"sku":"BDbs7j","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/159763-bs7j-Square.jpg?v=1734206451","url":"https:\/\/downpour.com\/products\/book-bs7j","provider":"Downpour","version":"1.0","type":"link"}