{"product_id":"book-bs7a","title":"Primary Greatness","description":"\u003cb\u003e“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. \u003ci\u003ePrimary Greatness\u003c\/i\u003e is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDrive: The Surprising Truth About What Motivates Us\u003c\/i\u003e and \u003ci\u003eWhen: The Scientific Secrets of Perfect Timing\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003eFor fans of\u003ci\u003e Principles\u003c\/i\u003e, \u003ci\u003eGrit\u003c\/i\u003e, and \u003ci\u003eThe Power of Habit\u003c\/i\u003e, \u003ci\u003ePrimary Greatness\u003c\/i\u003e outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMany of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.\u003cbr\u003e \u003cbr\u003eStephen R. Covey—the late, legendary author of \u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”\u003cbr\u003e \u003cbr\u003eIn this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, \u003ci\u003ePrimary Greatness\u003c\/i\u003e once again delivers classic Covey advice in a concise and reader-friendly way.","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":49347495100720,"sku":"BDbs7a","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49347495133488,"sku":"40bs7a","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/214756-bs7a-Square.jpg?v=1734206405","url":"https:\/\/downpour.com\/products\/book-bs7a","provider":"Downpour","version":"1.0","type":"link"}