{"product_id":"book-br2r","title":"Green Giants","description":"What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49385881960752,"sku":"BDbr2r","price":27.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49385881993520,"sku":"ZEbr2r","price":36.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49385882026288,"sku":"ZMbr2r","price":41.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49385882059056,"sku":"ZPbr2r","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/268823-br2r-Square.jpg?v=1735148918","url":"https:\/\/downpour.com\/products\/book-br2r","provider":"Downpour","version":"1.0","type":"link"}