{"product_id":"book-boto","title":"Business for Punks","description":"\u003cp\u003e\u003cb\u003eForget about building a business—businesses fail and fade into oblivion. Start a revolution instead. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJames Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business.\u003cbr\u003e\u003cbr\u003e After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mis­sion to revolutionize beer drinking and make other people as passionate about craft beer as they are. \u003cbr\u003e  \u003cbr\u003e They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBusiness for Punks \u003c\/i\u003ebottles the essence of James’s methods in an accessible, honest mani­festo. Among his mantras: \u003cbr\u003e\u003cbr\u003e· \u003cb\u003e Cash is motherf*cking king.\u003c\/b\u003e Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. \u003cbr\u003e ·  \u003cb\u003eGet people to hate you. \u003c\/b\u003eYou won’t win by try­ing to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. \u003cbr\u003e ·  \u003cb\u003eSteal and bastardize from other fields. \u003c\/b\u003eTake inspiration freely wherever you find it— except from people in your own industry. \u003cbr\u003e·  \u003cb\u003eJob interviews suck. \u003c\/b\u003eThey never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eBusiness for Punks \u003c\/i\u003erethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.\u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49334990700848,"sku":"BDboto","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/186515-boto-Square.jpg?v=1733917045","url":"https:\/\/downpour.com\/products\/book-boto","provider":"Downpour","version":"1.0","type":"link"}