{"product_id":"book-bmp7","title":"Persuasion Equation","description":"How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say \"yes\" and learn how to:Radiate an aura of expertise • Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And moreFrom crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49385368715568,"sku":"BDbmp7","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49385368748336,"sku":"ZEbmp7","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49385368781104,"sku":"ZMbmp7","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [ZP]","offer_id":49385368813872,"sku":"ZPbmp7","price":66.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bmp7-cover.jpg?v=1762939162","url":"https:\/\/downpour.com\/products\/book-bmp7","provider":"Downpour","version":"1.0","type":"link"}