{"product_id":"book-bhpz","title":"The All New Don't Think of an Elephant!","description":"\u003cp\u003eTen years after writing \u003cem\u003ethe\u003c\/em\u003e definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.\u003c\/p\u003e\u003cp style=\"text-align: start\"\u003eCalled the \"father of framing\" by \u003cem\u003eThe New York Times\u003c\/em\u003e, Lakoff explains how framing is about \u003cem\u003eideas\u003c\/em\u003e-ideas that come before policy, ideas that make sense of facts, ideas that are \u003cem\u003epro\u003c\/em\u003eactive not \u003cem\u003ere\u003c\/em\u003eactive, positive not negative, ideas that need to be communicated out loud every day in public.\u003c\/p\u003e\u003cp style=\"text-align: start\"\u003eThe \u003cem\u003eALL NEW Don't Think of an Elephant!\u003c\/em\u003e picks up where the original book left off-delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.\u003c\/p\u003e\u003cp style=\"text-align: start\"\u003eIn this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country-one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.\u003c\/p\u003e","brand":"Recorded Books, Inc.","offers":[{"title":"Audiobook","offer_id":49384952070448,"sku":"BDbhpz","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49384952103216,"sku":"ZEbhpz","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bhpz-cover.jpg?v=1762549106","url":"https:\/\/downpour.com\/products\/book-bhpz","provider":"Downpour","version":"1.0","type":"link"}