{"product_id":"book-bhke","title":"Glass Jaw","description":"\u003cdiv\u003e\n\u003cb\u003eIn an age when scandal can destroy a company's brand or anyone's reputation in an instant - \u003ci\u003eGlass Jaw\u003c\/i\u003e is an \u003ci\u003eArt of War\u003c\/i\u003e guide to modern crisis management.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In boxing terms, a tough-looking fighter who can't take a punch is said to have a \"glass jaw,\" and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. \u003ci\u003eGlass Jaw\u003c\/i\u003e is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and … handled with discretion.   In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In \u003ci\u003eGlass Jaw\u003c\/i\u003e, Dezenhall analyzes scandal and demystifies the paper tiger \"spin\" industry, offering lessons, corrective measures, and counterintuitive insights, such as:  How there really is no \"getting ahead\" of a bad story (and other cliches from the media) The perils of navigating the \"Fiasco Vortex\" The art (and transaction) of the public apology Why a crisis is not an opportunity  The Nixon Fallacy: if only he had just said \"I screwed up,\" the whole thing would have gone away (not a chance) How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.  From the boardroom to the parenting messaging board, scandals erupt every day. \u003ci\u003eGlass Jaw\u003c\/i\u003e explains this changing nature of controversy and offers readers counterpunches to best protect themselves.\u003c\/div\u003e","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49349603098928,"sku":"BDbhke","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bhke-Square-cover.jpg?v=1776216574","url":"https:\/\/downpour.com\/products\/book-bhke","provider":"Downpour","version":"1.0","type":"link"}