{"product_id":"book-bhk9","title":"Hello, My Name is Awesome","description":"Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the \"so bad she gave them an award.\" Alexandra Watkins is not afraid to name names. ","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49384916615472,"sku":"BDbhk9","price":19.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49384916648240,"sku":"ZEbhk9","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49384916681008,"sku":"ZMbhk9","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bhk9-Square-cover.jpg?v=1778645801","url":"https:\/\/downpour.com\/products\/book-bhk9","provider":"Downpour","version":"1.0","type":"link"}