{"product_id":"book-bgce","title":"Relevance","description":"Today, when companies and customers are faced with an infinite number of messages, the word \"relevance\" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49388390089008,"sku":"BDbgce","price":24.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49388390154544,"sku":"ZEbgce","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49388390252848,"sku":"ZMbgce","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bgce-Square-cover.jpg?v=1778645646","url":"https:\/\/downpour.com\/products\/book-bgce","provider":"Downpour","version":"1.0","type":"link"}