{"product_id":"book-bfuq","title":"Disciplined Entrepreneurship","description":"24 Steps to Success!Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn:Why the \"F\" word - focus - is crucial to a startup's successCommon obstacles that entrepreneurs face - and how to overcome themHow to use innovation to stand out in the crowd - it's not just about technologyWhether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49388356665648,"sku":"BDbfuq","price":29.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49388356698416,"sku":"ZEbfuq","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49388356731184,"sku":"ZMbfuq","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bfuq-Square-cover.jpg?v=1778644995","url":"https:\/\/downpour.com\/products\/book-bfuq","provider":"Downpour","version":"1.0","type":"link"}