{"product_id":"book-bf08","title":"We First","description":"A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.\u003cbr\u003e\u003cbr\u003eThese innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P\u0026amp;G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49392283812144,"sku":"BDbf08","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49392283844912,"sku":"ZEbf08","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49392283877680,"sku":"ZMbf08","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49392283910448,"sku":"40bf08","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bf08-Square-cover.jpg?v=1778976361","url":"https:\/\/downpour.com\/products\/book-bf08","provider":"Downpour","version":"1.0","type":"link"}