{"product_id":"book-bdgz","title":"The Big Moo","description":"Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. \u003cbr\u003e\u003cbr\u003eIn 2003, Seth Godin's \u003ci\u003ePurple Cow\u003c\/i\u003e challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the \u003ci\u003eBusiness Week\u003c\/i\u003e bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, \"That's not good enough. We need to create a big moo!\" \u003cbr\u003e\u003cbr\u003eBut how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Big Moo\u003c\/i\u003e is a simple book in the tradition of \u003ci\u003eFish\u003c\/i\u003e and \u003ci\u003eDon't Sweat the Small Stuff\u003c\/i\u003e. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.","brand":"Tantor","offers":[{"title":"Audiobook","offer_id":49394508005680,"sku":"BDbdgz","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49394508071216,"sku":"ZEbdgz","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49394508136752,"sku":"ZMbdgz","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49394508202288,"sku":"40bdgz","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/bdgz-Square-cover.jpg?v=1770843808","url":"https:\/\/downpour.com\/products\/book-bdgz","provider":"Downpour","version":"1.0","type":"link"}