{"product_id":"book-b9ne","title":"Beyond the Idea","description":"\u003cp\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eReverse Innovation\u003c\/i\u003e and \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e distill more than a decade of exclusive research into one short, powerful, action-oriented book.\u003cbr\u003e\u003cbr\u003eCompanies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.\u003cbr\u003e\u003cbr\u003eVijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In \u003ci\u003eBeyond the Idea\u003c\/i\u003e, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.\u003cbr\u003e\u003cbr\u003eBy offering specific action steps, \u003ci\u003eBeyond the Idea\u003c\/i\u003e extends the elegant conceptual insights from \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e, Govindarajan and Trimble's parable. \u003ci\u003eBeyond the Idea\u003c\/i\u003e shows exactly how to:\u003cbr\u003e\u003cbr\u003e- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.\u003cbr\u003e\u003cbr\u003e- Manage any innovation initiative as a \u003ci\u003edisciplined experiment.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e- Implement three distinct models for moving from ideas to action.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eBeyond the Idea\u003c\/i\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Audiobook","offer_id":49387690262832,"sku":"BDb9ne","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/199599-b9ne-Square.jpg?v=1735200328","url":"https:\/\/downpour.com\/products\/book-b9ne","provider":"Downpour","version":"1.0","type":"link"}