{"product_id":"book-b943","title":"From Scratch","description":"\u003cb\u003eBig personalities, high drama—the extraordinary behind-the-scenes story of the Food Network, now about to celebrate its twentieth anniversary: the business, media, and cultural juggernaut that changed the way America thinks about food.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family’s.\u003cbr\u003e\u003cbr\u003eBut what we don’t know about them, and the people behind them, could fill a book.\u003cbr\u003e\u003cbr\u003eBased upon extensive inside access, documents, and interviews with hundreds of executives, stars, and employees all up and down the ladder, Allen Salkin’s book is an exhilarating roller-coaster ride from chaos to conquest (and sometimes back). As Salkin takes us inside the conference rooms, studios, homes, restaurants, and after-hours meetings, we see a salty Julia Child lording it over the early network performers; a fragile Emeril Lagasse staggering from the sudden public shock of cancellation; a very green Rachael Ray nearly burning down the set on her first day; a torn Tyler Florence accepting the Applebee’s job he knows he can’t refuse, but with a chill running down his spine; a determined Bobby Flay reinventing himself once again to survive.\u003cbr\u003e\u003cbr\u003ePaula Deen, Tom Colicchio, Anthony Bourdain, Mario Batali, Jamie Oliver, Martha Stewart, Guy Fieri, Cat Cora: Salkin illuminates the people we thought we knew, and the ones we never knew about, in this irresistible story of the intersection between business, television, pop culture, food—and us.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49336434458928,"sku":"BDb943","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/328711-b943-Square.jpg?v=1733949798","url":"https:\/\/downpour.com\/products\/book-b943","provider":"Downpour","version":"1.0","type":"link"}