{"product_id":"book-b8in","title":"Making Your Point","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eMaking Your Point \u003c\/i\u003eprovides the secrets of sharper, better, and more influential speaking and writing tips from leading strategic communications expert David Bartlett.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicians--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.\u003cbr\u003e\u003cbr\u003eLearn:\u003cbr\u003e-How to devise a simple strategic goal for every interview, meeting, or speech\u003cbr\u003e-How to give your audience your message, but in the way they will be the most receptive to\u003cbr\u003e-How to make messages positive, concrete, and empathetic\u003cbr\u003e-How to use blogs, podcasts and YouTube to promote your message\u003cbr\u003e-How to reach your audience one person at a time\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Audiobook","offer_id":49393618321712,"sku":"BDb8in","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/123114-b8in-Square.jpg?v=1735352677","url":"https:\/\/downpour.com\/products\/book-b8in","provider":"Downpour","version":"1.0","type":"link"}