{"product_id":"book-b8c6","title":"The Little Book of Common Sense Investing","description":"\u003cp\u003eJohn C. Bogle's \u003ci\u003eThe Little Book of Index Investing\u003c\/i\u003e is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group—the man who's been called \"the conscience of the investment industry\"*—recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't be an index, why not invest in one? And you'll be all the happier and richer for it.\u003cbr\u003e*\u003ci\u003eTime\u003c\/i\u003e Magazine\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Audio CD [40]","offer_id":50147564355888,"sku":"40b8c6","price":24.95,"currency_code":"USD","in_stock":false},{"title":"Audiobook","offer_id":50147564388656,"sku":"BDb8c6","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/b8c6-cover.jpg?v=1758142153","url":"https:\/\/downpour.com\/products\/book-b8c6","provider":"Downpour","version":"1.0","type":"link"}