{"product_id":"book-b7t3","title":"No-Hype Copywriting","description":"\u003cp\u003eIf screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.\u003c\/p\u003e\u003cp\u003eWhether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.\u003c\/p\u003e\u003cp\u003eDiscover:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe five inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate.\u003c\/li\u003e \u003cli\u003eWhy it's essential to provide more information for shoppers, rather than less, and how to identify the facts customers need.\u003c\/li\u003e \u003cli\u003eTen ways to make yourself and what you're selling more credible.\u003c\/li\u003e \u003cli\u003eTwenty-one no-hype writing techniques that make dull items much more desirable.\u003c\/li\u003e \u003cli\u003eDozens of illuminating examples (many structured as \"before\" and \"after\").\u003c\/li\u003e \u003cli\u003eEleven kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust.\u003c\/li\u003e \u003cli\u003eTwelve methods of fine-tuning your headline for greater reader intrigue and curiosity.\u003c\/li\u003e \u003cli\u003eHow and why to tinker with your tone.\u003c\/li\u003e \u003cli\u003eEight techniques for making whatever you wrote more direct, clear and powerful.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.\u003c\/p\u003e","brand":"Big Happy Family","offers":[{"title":"Audiobook","offer_id":49387453481264,"sku":"BDb7t3","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/124085-b7t3-Square.jpg?v=1735196108","url":"https:\/\/downpour.com\/products\/book-b7t3","provider":"Downpour","version":"1.0","type":"link"}