{"product_id":"book-b6u7","title":"How to Change Minds","description":"Persuade, Don't Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49387409146160,"sku":"BDb6u7","price":27.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49387409211696,"sku":"ZEb6u7","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49387409244464,"sku":"ZMb6u7","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/b6u7-Square-cover.jpg?v=1778638807","url":"https:\/\/downpour.com\/products\/book-b6u7","provider":"Downpour","version":"1.0","type":"link"}