{"product_id":"book-b5op","title":"Demand","description":"In \u003ci\u003eDemand\u003c\/i\u003e, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).","brand":"Highbridge Audio","offers":[{"title":"Audio CD [40]","offer_id":49390120141104,"sku":"40b5op","price":34.95,"currency_code":"USD","in_stock":false},{"title":"Audiobook","offer_id":49390119878960,"sku":"BDb5op","price":24.47,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49390120010032,"sku":"ZEb5op","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49390120042800,"sku":"ZMb5op","price":45.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/b5op-cover.jpg?v=1765843390","url":"https:\/\/downpour.com\/products\/book-b5op","provider":"Downpour","version":"1.0","type":"link"}