{"product_id":"book-b5fn","title":"The Innovator's Dilemma","description":" Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-\"disruptive technologies\" that create the products and opportunities of the future.\u003cbr\u003e\u003cbr\u003eRadical thinking … and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.","brand":"Highbridge Audio","offers":[{"title":"Audiobook","offer_id":49394431689008,"sku":"BDb5fn","price":17.47,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49394431754544,"sku":"ZEb5fn","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49394431787312,"sku":"ZMb5fn","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49394431852848,"sku":"40b5fn","price":24.95,"currency_code":"USD","in_stock":false},{"title":"Audio CD [41]","offer_id":49394431918384,"sku":"41b5fn","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/b5fn-Square-cover.jpg?v=1778947265","url":"https:\/\/downpour.com\/products\/book-b5fn","provider":"Downpour","version":"1.0","type":"link"}