{"product_id":"book-b4yd","title":"The Little Green Book of Getting Your Way","description":"\u003cb\u003e\u003cbr\u003e From the bestselling author of \u003ci\u003eThe Little Red Book of Selling\u003c\/i\u003e... \u003cbr\u003e \u003c\/b\u003e \u003cbr\u003e Jeffrey Gitomer's \u003ci\u003eLittle Green Book of Getting Your Way\u003c\/i\u003e digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads you from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges you to prepare before you present, to prepare before you try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. \u003cbr\u003e \u003cbr\u003e Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to write and sell persuasively. \u003ci\u003eThe Little Green Book of Getting Your Way\u003c\/i\u003e will teach you to harmonize, not manipulate. It will teach you the power of engagement and it will show you how to inject humor into the persuasive process. Jeffrey brings the Benjamin Franklin quote \"If at first you don't succeed, try, try again\" to the Gitomer level of \"You only fail when you decide to quit,\" and ends by challenging you to think about excellence and eloquence. It will be up to you to take advantage of the opportunity and be the winner you have always wanted to be.","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":49348188635440,"sku":"BDb4yd","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49348188668208,"sku":"40b4yd","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/101947-b4yd-Square.jpg?v=1734215193","url":"https:\/\/downpour.com\/products\/book-b4yd","provider":"Downpour","version":"1.0","type":"link"}