{"product_id":"book-axpi","title":"Conversations That Sell","description":"Today's buyers want more from sales professionals than a simple consultation. What they' re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)- Wait, Initiate, Investigate, Facilitate, Then Consolidate- the audiobook shows listeners how to: - Prepare for an effective sales call - Identify sales opportunities and the factors that drive buyers to act - Adjust their approach to the type of buyer- Achievers, Commanders, Reflectors, and Expressers - Make conversations flow easily - Address problems, opportunities, wants, and needs - Work through objections - Advance and close sales - And more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs- on the buyer.","brand":"Ascent Audio","offers":[{"title":"Audiobook","offer_id":49387257037104,"sku":"BDaxpi","price":27.98,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49387257135408,"sku":"ZEaxpi","price":39.99,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49387257069872,"sku":"ZMaxpi","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [XE]","offer_id":66767071117616,"sku":"XEaxpi","price":42.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/axpi-Square-cover.jpg?v=1778636363","url":"https:\/\/downpour.com\/products\/book-axpi","provider":"Downpour","version":"1.0","type":"link"}