{"product_id":"book-axcy","title":"Simple","description":"\u003cdiv\u003eFor decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.\u003cbr\u003e\u003cbr\u003e  In \u003cb\u003eSimple\u003c\/b\u003e, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. \u003cbr\u003e\u003cbr\u003e  Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.\u003cbr\u003e\u003cbr\u003e  In these illuminating pages you will discover, among other things:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy the Flip camera became roadkill in the wake of the iPhone \u003c\/li\u003e\n\u003cli\u003eWhat SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue \u003c\/li\u003e\n\u003cli\u003eHow OXO designed a measuring cup that sold a million units in its first 18 months on the market \u003c\/li\u003e\n\u003cli\u003eWhere Target got the idea for their \"ClearRX\" prescription system \u003c\/li\u003e\n\u003cli\u003eHow New York City simplified its unwieldy bureaucracy with three simple numbers\u003c\/li\u003e\n\u003c\/ul\u003e  By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.\u003cbr\u003e\u003cbr\u003e  The next big idea in business is \u003cb\u003eSimple\u003c\/b\u003e.\u003c\/div\u003e","brand":"Hachette Book Group","offers":[{"title":"Audiobook","offer_id":49349711528240,"sku":"BDaxcy","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/axcy-cover.jpg?v=1759968770","url":"https:\/\/downpour.com\/products\/book-axcy","provider":"Downpour","version":"1.0","type":"link"}