{"product_id":"book-av46","title":"Buyology","description":"Based on the single largest neuromarketing study ever conducted, \u003ci\u003eBuyology\u003c\/i\u003e reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths \u003ci\u003eBuyology\u003c\/i\u003e confronts: \u003cbr\u003e\u003cbr\u003e• \u003cb\u003eSex doesn’t sell\u003c\/b\u003e - people in skimpy clothing and provocative poses don’t persuade us to buy products.  \u003cbr\u003e\u003cbr\u003e• Despite government bans, \u003cb\u003esubliminal advertising is ubiquitous\u003c\/b\u003e — from bars to supermarkets to highway billboards. \u003cbr\u003e\u003cbr\u003e• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand \u003cb\u003esignificantly raises women’s heart rates\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e• Companies shamelessly borrow from \u003cb\u003ereligion and ritual\u003c\/b\u003e — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest. \u003cbr\u003e\u003cbr\u003e• “Cool” brands, like iPods, \u003cb\u003etrigger our mating instincts\u003c\/b\u003e. \u003cbr\u003e\u003cbr\u003eThe fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.\u003cbr\u003e\u003cbr\u003ePacked with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, \u003ci\u003eBuyology \u003c\/i\u003eis a fascinating tour into the mind of today’s consumer.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49339708277040,"sku":"BDav46","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/241912-av46-Square.jpg?v=1734027873","url":"https:\/\/downpour.com\/products\/book-av46","provider":"Downpour","version":"1.0","type":"link"}