{"product_id":"book-auyr","title":"Treasure Hunt","description":"A BMW in a Costco parking lot?\u003cbr\u003e\u003cbr\u003eA working-class family with a 50-inch plasma TV?\u003cbr\u003e\u003cbr\u003eWhat’s going on in the mind of the new consumer?\u003cbr\u003e\u003cbr\u003eTREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made \u003ci\u003eTrading Up\u003c\/i\u003e an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49340364259632,"sku":"BDauyr","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/234536-auyr-Square.jpg?v=1734042715","url":"https:\/\/downpour.com\/products\/book-auyr","provider":"Downpour","version":"1.0","type":"link"}