{"product_id":"book-atxz","title":"The Perfect Sales Presentation","description":"\u003cp\u003eGreat salespeople are made, not born. Now you can learn how to get the winning edge in the art of selling from America's five best sales professionals: Martin Shafiroff, the world's #1 stockbroker; Bettye C. Hardeman, America's #1 residential real estate agent; Joe Gandolfo, the world's #1 life insurance agent; Mary Kay Ash, founder and chairman of Mary Kay Cosmetics, Inc.; and Buck Rodgers, IBM's legendary salesman.\u003c\/p\u003e\u003cp\u003eFirst, follow fictitious salesman Michael Baker step-by-step through the essential stages of a successful, detailed sales presentation from preparing for the presentation and getting past the gatekeeper on the telephone to overcoming objections and closing the sale. Then, the five super-salespeople speak candidly about their own experiences and the secrets of their success. Among the topics discussed are how to make a cold call, how to control tone of voice and appearance, how to get on a first-name basis with a decision-maker, and how seasoned professionals deal with rejection. This is truly a must-have reference and inspiration for anyone who wants to sell anything.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49341091807536,"sku":"BDatxz","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/215296-atxz-Square.jpg?v=1734054175","url":"https:\/\/downpour.com\/products\/book-atxz","provider":"Downpour","version":"1.0","type":"link"}