{"product_id":"book-asfg","title":"Different","description":"\u003cb\u003eWhy trying to be the best … competing like crazy … makes you mediocre\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s \u003ci\u003eA Walk in\u003c\/i\u003e \u003ci\u003ethe Woods\u003c\/i\u003e is one example. Richard Feynman’s “\u003ci\u003eSurely You’re Joking, Mr. Feynman!”\u003c\/i\u003e is another.\u003cbr\u003e \u003cbr\u003eNow comes Youngme Moon’s \u003ci\u003eDifferent, \u003c\/i\u003ea book\u003ci\u003e \u003c\/i\u003efor “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. \u003cbr\u003e \u003cbr\u003eIf there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” \u003ci\u003eDifferent\u003c\/i\u003e provides a highly original perspective on what it means to offer something that is \u003ci\u003emeaningfully\u003c\/i\u003e different—different in a manner that is both fundamental and comprehensive. \u003cbr\u003e \u003cbr\u003eYoungme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.” \u003cbr\u003e \u003cbr\u003eThese are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”\u003cbr\u003e \u003cbr\u003e\u003ci\u003eDifferent\u003c\/i\u003e shows how to succeed in a world where conformity reigns…but exceptions rule.","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":49338686013744,"sku":"BDasfg","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/219944-asfg-Square.jpg?v=1734001698","url":"https:\/\/downpour.com\/products\/book-asfg","provider":"Downpour","version":"1.0","type":"link"}