{"product_id":"book-ary4","title":"The Power of Why","description":"\u003cp\u003eDoes your competitor always get the sale, even though your products and service are just as good—if not better?\u003c\/p\u003e\u003cp\u003eWhy are some companies’ once-trusted brands now deemed worthless?\u003c\/p\u003e\u003cp\u003eDo you have to continually sell to your existing customers as though they are brand-new ones?\u003c\/p\u003e\u003cp\u003eAfter many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don’t care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again,” “Rated best service three years running,” or “We’re experienced!” doesn’t engage buyers emotionally. That’s seller-centric thinking in a buyer-centric world.\u003c\/p\u003e\u003cp\u003eWhen customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn’t just a slogan; it has to be in the company’s DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise—“A better way forward”—centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products’ popularity.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Power of Why\u003c\/i\u003e shows listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions,\u003ci\u003eThe Power of Why\u003c\/i\u003e is the new manual for business survival and growth.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Audiobook","offer_id":49387208835376,"sku":"BDary4","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Audio CD [10]","offer_id":49387208868144,"sku":"10ary4","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ary4-Square-cover.jpg?v=1773808854","url":"https:\/\/downpour.com\/products\/book-ary4","provider":"Downpour","version":"1.0","type":"link"}