{"product_id":"book-ad9b","title":"Focus","description":"\u003cp\u003eEvery company has it at one point. But all too often, it gets lost along the way, leaving the company-and its workers-with an unclear sense of direction. Now the co-author of \u003cem\u003eThe 22 Immutable Laws of Marketing\u003c\/em\u003e offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else.\u003c\/p\u003e\u003cp\u003eWith clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars.\u003c\/p\u003e\u003cp\u003eAl Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Audiobook","offer_id":49346138702128,"sku":"BDad9b","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/ad9b-Square-cover.jpg?v=1777985792","url":"https:\/\/downpour.com\/products\/book-ad9b","provider":"Downpour","version":"1.0","type":"link"}