{"product_id":"book-acja","title":"The Sales Advantage","description":"The two crucial questions most often asked by salespeople are: \"How can I close more sales?\" and \"What can I do to reduce objections?\" The answer to both questions is the same: You learn to sell from a buyer's point of view. \u003cbr\u003e Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying\/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. \u003ci\u003eThe Sales Advantage\u003c\/i\u003e will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. This audiobook includes specific advice for each stage of the eleven-stage selling process, such as: \u003cbr\u003e \u003cul type=\"CIRCLE\"\u003e \u003cli\u003eHow to find prospects from both existing and new accounts \u003c\/li\u003e\n\u003cli\u003eHow to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) \u003c\/li\u003e\n\u003cli\u003eHow to sell beyong questions of price \u003c\/li\u003e\n\u003c\/ul\u003e \u003ci\u003eThe Sales Advantage\u003c\/i\u003e is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Audiobook","offer_id":49348327244080,"sku":"BDacja","price":14.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD [40]","offer_id":49348327276848,"sku":"40acja","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/138522-acja-Square.jpg?v=1734220964","url":"https:\/\/downpour.com\/products\/book-acja","provider":"Downpour","version":"1.0","type":"link"}