{"product_id":"book-aanm","title":"Selling the Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere  \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts  \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp;  \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hachette Book Group","offers":[{"title":"Audio CD [40]","offer_id":49398912254256,"sku":"40aanm","price":16.98,"currency_code":"USD","in_stock":false},{"title":"Audiobook","offer_id":49398912221488,"sku":"BDaanm","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/661123-aanm-Square.jpg?v=1735520481","url":"https:\/\/downpour.com\/products\/book-aanm","provider":"Downpour","version":"1.0","type":"link"}