{"product_id":"book-9377","title":"Me 2.0, Revised and Updated Edition","description":"\u003cp\u003e\u003ci\u003eMe 2.0\u003c\/i\u003e shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.\u003c\/p\u003e\u003cp\u003eThere is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMe 2.0\u003c\/i\u003e personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including\u003c\/p\u003e\u003cul\u003e \u003cli\u003ea four-step process for discovering, creating, communicating, and maintaining your personal brand;\u003c\/li\u003e \u003cli\u003ehow to use all the latest social media tools, including video, blogs, and social networks for job search and career development;\u003c\/li\u003e \u003cli\u003ethe secrets to networking effectively-both online and offline;\u003c\/li\u003e \u003cli\u003eproven branding advice from industry experts and insiders.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, \u003ci\u003eMe 2.0\u003c\/i\u003e will help you achieve lasting success!\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"line-height: 1.2em; font-family: 'Lucida Grande';\"\u003eWhat's new in the revised edition of \u003ci style=\"font-family: 'Lucida Grande';\"\u003eMe 2.0\u003c\/i\u003e\u003cspan style=\"line-height: 1.2em; font-family: 'Lucida Grande';\"\u003e:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew case studies from people of all generations on how they've used social media to become well-known brands\u003c\/li\u003e \u003cli\u003eA new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories\u003c\/li\u003e \u003cli\u003eNew insight on how to turn your passion into a business through the personal branding process\u003c\/li\u003e \u003cli\u003eNew tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking\u003c\/li\u003e \u003cli\u003eNew research, examples, and more resources that will support your online brand campaign\u003c\/li\u003e\n\u003c\/ul\u003e ","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49302143893808,"sku":"BD9377","price":19.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49302143959344,"sku":"ZE9377","price":29.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD [ZM]","offer_id":49302143992112,"sku":"ZM9377","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/9377-Square-cover.jpg?v=1775733535","url":"https:\/\/downpour.com\/products\/book-9377","provider":"Downpour","version":"1.0","type":"link"}