{"product_id":"book-7479","title":"The Experience Economy, Updated Edition","description":"\u003cp\u003eIn 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book \u003ci\u003eThe Experience Economy\u003c\/i\u003e is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.\u003c\/p\u003e\u003cp\u003eThough the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and thus a lucrative-impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?\u003c\/p\u003e\u003cp\u003eWelcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples-including the US Army, Heineken Experience, Autostadt, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.\u003cspan rel=\"pastemarkerend\" id=\"pastemarkerend62012\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eIncludes a bonus disc with graphics\u003c\/p\u003e","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49305284116784,"sku":"BD7479","price":19.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49305284149552,"sku":"ZE7479","price":32.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49305284182320,"sku":"ZM7479","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/7479-Square-cover.jpg?v=1775716950","url":"https:\/\/downpour.com\/products\/book-7479","provider":"Downpour","version":"1.0","type":"link"}