{"product_id":"book-3224","title":"A Branded World","description":"\u003cp\u003eBranding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.\u003c\/p\u003e\u003cp\u003eBut there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.\u003c\/p\u003e\u003cp\u003eFilled with engaging stories and nuts-and-bolts tips, \u003cem\u003eA Branded World\u003c\/em\u003e shows marketers and brand managers how to tap into the power of PR to build stronger brands.\u003c\/p\u003e","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49315156853040,"sku":"BD3224","price":20.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49315156885808,"sku":"ZE3224","price":45.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49315156918576,"sku":"ZM3224","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/3224-Square-cover.jpg?v=1782313690","url":"https:\/\/downpour.com\/products\/book-3224","provider":"Downpour","version":"1.0","type":"link"}