{"product_id":"book-2sdt","title":"Zero Click Marketing","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe click is dying. Marketing is just getting interesting. Here's the playbook for what comes next.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eZero Click Marketing\u003c\/em\u003e is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has stopped sending clicks.\u003c\/p\u003e\u003cp\u003eMore than half of Google searches now end without a click. Social platforms actively punish you for linking out. AI is answering questions that used to land on your site. And your boss still wants a last-click attribution report by Friday.\u003c\/p\u003e\u003cp\u003eThis book is not a \"how to go viral on TikTok\" manual. (Rand and Amanda hate those odds.) It's also not a bloodless airport business book filled with frameworks and prose that reads like it was written by a committee of faceless suits in a boardroom. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eZero Click Marketing\u003c\/em\u003e is the first field guide for the way marketing \u003cem\u003ereally\u003c\/em\u003e works on the clickless web. Inside, you'll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy clicks cratered\u003c\/li\u003e\n\u003cli\u003eWhy last-click attribution is quietly sabotaging your strategy\u003c\/li\u003e\n\u003cli\u003eHow to create Zero Click Content that performs\u003c\/li\u003e\n\u003cli\u003eHow to activate the channels where your audience is actually being influenced \u003c\/li\u003e\n\u003cli\u003eHow to measure what really matters \u003c\/li\u003e\n\u003cli\u003eHow to convince your team, your boss, and your clients they don't need another \"Top 10\" blog post, and what to do instead\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOver 220 footnotes. Loads of data. Dozens of case studies from Duolingo, Geico, Uber, Steak-umm, Notion, and many others. Zero \"thought leader\" posturing. \u003c\/p\u003e\u003cp\u003eThe click may be dying. But marketing is just getting interesting.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":68036132241712,"sku":"BD2sdt","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/2sdt-Square-cover.webp?v=1791998308","url":"https:\/\/downpour.com\/products\/book-2sdt","provider":"Downpour","version":"1.0","type":"link"}