{"product_id":"book-2h1m","title":"Brag","description":"Your business might be brilliant. But if the market can't find you, understand you or trust you, brilliance alone is not enough.\u003cbr\u003e\u003cbr\u003eBRAG is a practical guide for manufacturers, engineering firms, defence suppliers, mining companies, energy businesses and other technical B2B organisations ready to stop being the world's best-kept secret.\u003cbr\u003e\u003cbr\u003eWritten and narrated by Australian marketing strategist Jacqui Daley, BRAG draws on 25 years of experience working with industrial businesses and understanding what makes marketing in these complex markets different.\u003cbr\u003e\u003cbr\u003eIn sectors shaped by long sales cycles, technical decision-makers, procurement processes and commercial risk, marketing is not about shouting louder. It is about making capability visible, credible and easier to buy.\u003cbr\u003e\u003cbr\u003eBRAG shows how marketing can operate as a genuine commercial capability. It covers market research, strategy, brand, websites, marketing technology, content, sales and marketing alignment, measurement and the effective use of AI, while addressing the practical realities of limited resources, compliance requirements and an overreliance on referrals.\u003cbr\u003e\u003cbr\u003eFor marketers, it provides the language, structure and confidence to translate technical expertise into messages the market cares about and demonstrate marketing's value internally.\u003cbr\u003e\u003cbr\u003eFor business owners and leaders, it explains what good marketing actually requires, how to support it properly and why it deserves a place at the leadership table.\u003cbr\u003e\u003cbr\u003eWith case studies, checkpoints and leadership insights throughout, BRAG is a practical playbook for industrial businesses that want to be better positioned, better understood and better equipped to grow.","brand":"Author's Republic","offers":[{"title":"Audiobook","offer_id":67790168686896,"sku":"BD2h1m","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/2h1m-Square-cover.webp?v=1789775317","url":"https:\/\/downpour.com\/products\/book-2h1m","provider":"Downpour","version":"1.0","type":"link"}