{"product_id":"book-2f8s","title":"A Degree in a Book: Marketing","description":"\u003cp\u003e\u003cstrong\u003eA comprehensive guide to everything you can learn in a Marketing degree.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis accessible audiobook leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.\u003c\/p\u003e\u003cp\u003eIncludes topics such as:\u003c\/p\u003e\u003cp\u003e-Management\u003c\/p\u003e\u003cp\u003e- Market research\u003c\/p\u003e\u003cp\u003e- Product development\u003c\/p\u003e\u003cp\u003e- Buyer behavior and the impact of popular culture, ethics and social responsibility\u003c\/p\u003e\u003cp\u003e- Digital marketing including social media and SEO\u003c\/p\u003e\u003cp\u003e- Retail - in all its many forms\u003c\/p\u003e\u003cp\u003e- How lockdown and the global pandemic has changed the world of marketing\u003c\/p\u003e\u003cp\u003eWhether you're a student, a marketing professional or a small\u003cem\u003e \u003c\/em\u003ebusiness trying to expand, \u003cem\u003eA Degree in a Book: Marketing\u003c\/em\u003e is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":67721046327600,"sku":"BD2f8s","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/2f8s-Square-cover.png?v=1788373219","url":"https:\/\/downpour.com\/products\/book-2f8s","provider":"Downpour","version":"1.0","type":"link"}