{"product_id":"book-2766","title":"Outsmarting Goliath","description":"\u003cp\u003e\u003cem\u003eOutsmarting Goliath\u003c\/em\u003e confronts this paradox: Many of today’s consumers—potential customers—turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer’s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eChoosing a name and location that bolster consumer confidence\u003c\/li\u003e \u003cli\u003eProjecting a big image without hiring more employees\u003c\/li\u003e \u003cli\u003eCapitalizing on the Internet as an equalizer\u003c\/li\u003e \u003c\/ul\u003e ","brand":"Blackstone Publishing","offers":[{"title":"Audiobook","offer_id":49314826387760,"sku":"BD2766","price":16.95,"currency_code":"USD","in_stock":true},{"title":"Audio CD","offer_id":49314826420528,"sku":"ZE2766","price":39.95,"currency_code":"USD","in_stock":true},{"title":"Audio MP3-CD","offer_id":49314826453296,"sku":"ZM2766","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/2766-Square-cover.jpg?v=1782297650","url":"https:\/\/downpour.com\/products\/book-2766","provider":"Downpour","version":"1.0","type":"link"}