{"product_id":"book-20e0","title":"Build It and They Shall Come","description":"\u003cp\u003eStarting a business is not just forms, logos, and a good idea. It is doubt, admin, risk, awkward surprises, small wins, real pressure, and the slow build of something that finally feels like yours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild It and They Shall Come\u003c\/strong\u003e is a straight-talking guide for ordinary people in the UK who want to start a business but have no interest in corporate jargon or business-guru fluff. Written from lived experience, it takes you through the real process of getting started - from mindset and setup to money, premises, visibility, trust, growth, and the quieter realities nobody warns you about.\u003c\/p\u003e\u003cp\u003eHonest, practical, and deeply human, this is a book for people who want to stop circling the idea and actually begin.\u003c\/p\u003e\u003cp\u003eYou do not need perfect timing.\u003c\/p\u003e\u003cp\u003eYou do not need guarantees.\u003c\/p\u003e\u003cp\u003eYou do need to start.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBaudicca Brooke\u003c\/strong\u003e is a business owner and writer with first-hand experience of building a company from the ground up in the UK. Through trial, pressure, practical learning, and a refusal to wait for perfect timing, [he\/she\/they] turned a long-held idea into a real business and learned the realities of entrepreneurship the honest way: by living it. \u003cstrong\u003eBuild It and They Shall Come\u003c\/strong\u003e is [his\/her\/their] experience-led guide for ordinary people who want to start something of their own without the jargon, fluff, or polished nonsense.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":67356446949680,"sku":"BD20e0","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/20e0-Square-cover.png?v=1783744645","url":"https:\/\/downpour.com\/products\/book-20e0","provider":"Downpour","version":"1.0","type":"link"}