{"product_id":"book-1phr","title":"The Invisible Industry","description":"The Invisible Industry is the history of how trade shows started in the USA.\u003cbr\u003eBeginning with World Fairs, the concept of trade shows evolved worldwide.\u003cbr\u003eTrade shows unfolded in the USA in 1900 and evolved to represent a $1.6 trillion industry.\u003cbr\u003eSince most trade show are private events, they do not advertise publicly-thus The Invisible Industry.\u003cbr\u003eStarting with the inventors and inventions introduced at World Fairs, trade shows evolved for\u003cbr\u003eevery  specific industry. Face to face marketing has grown to be a valuable marketing tool.\u003cbr\u003eHear how it all started!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Author's Republic","offers":[{"title":"Audiobook","offer_id":66736130851120,"sku":"BD1phr","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1phr-Square-cover.jpg?v=1778872229","url":"https:\/\/downpour.com\/products\/book-1phr","provider":"Downpour","version":"1.0","type":"link"}