{"product_id":"book-1mgm","title":"Winning Tomorrow's Customer","description":"\u003cp\u003eWinning Tomorrow's Customer shows how customer experience can become a true source of competitive advantage.\u003c\/p\u003e\u003cp\u003eIn a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they stay.\u003c\/p\u003e\u003cp\u003eIn this audiobook, customer experience expert Kari Korkiakoski presents a practical framework for building stronger customer relationships and more customer-centric organizations. The book is built around five themes: Purpose, Vision, Roadmap, Actions and Radar. Together, they offer leaders and teams a clear way to understand why customer experience matters, how to define a distinctive direction, and how to turn ambition into everyday action.\u003c\/p\u003e\u003cp\u003eThis is not a book about slogans or surface-level service improvements. It is a book about loyalty, emotion, leadership, and long-term growth.\u003c\/p\u003e\u003cp\u003eWinning Tomorrow's Customer is for leaders, customer experience professionals, marketers, business developers, and anyone who wants to build customer experience as a lasting competitive advantage.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":66723376988464,"sku":"BD1mgm","price":11.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1mgm-Square-cover.jpg?v=1777933512","url":"https:\/\/downpour.com\/products\/book-1mgm","provider":"Downpour","version":"1.0","type":"link"}