{"product_id":"book-1m17","title":"Desi Disruptors","description":"\u003cp\u003e\u003cem\u003e'A masterclass in Indian brand-building - how iconic brands didn't just find markets, they created them. A must-read for every founder, marketer and business leader.'\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- Kunal Bahl\u003c\/strong\u003e, Co-founder, Snapdeal and Titan Capital\u003c\/p\u003e\u003cp\u003e\u003cem\u003e'Meticulously researched and packed with insight - a great read that should inspire more Indian entrepreneurs to become desi disruptors.'\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- Ambi Parameswaran\u003c\/strong\u003e, Independent Brand Coach, Advertising Veteran, Bestselling Author\u003c\/p\u003e\u003cp\u003e\u003cem\u003e'A powerful tribute to brands that dared to dream differently - both inspiring and immensely relevant to India's evolving entrepreneurial story.'\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e- P.C. Musthafa\u003c\/strong\u003e, Founder, iD Fresh Food\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat makes a balm feel like a mother's touch?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow did a packet of noodles become India's comfort food?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow did a brand name become synonymous with a cure for a cold?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnd why do some brands create categories while others merely compete?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDesi Disruptors\u003c\/em\u003e is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it.\u003c\/p\u003e\u003cp\u003eWhisper didn't just sell sanitary pads but broke a cultural taboo around menstruation; Big Bazaar elevated the kirana store model to another level; Frooti converted our obsession with mangoes into an irresistible thirst-quencher; Jockey pulled innerwear out of closed cupboards and into everyday conversation; and Tanishq made buying gold accessible and cool for the younger Indian. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.\u003c\/p\u003e\u003cp\u003ePacked with behind-the-scenes anecdotes and surprising insights, \u003cem\u003eDesi Disruptors: Timeless Lessons from Iconic Indian Brands\u003c\/em\u003e, blends sharp storytelling with decades of on-ground market research to reveal strategies that speak to the psychology of the Indian consumer. Because, often, in India, the brands that win aren't the loudest -they're the ones that understand us best.\u003c\/p\u003e","brand":"HarperCollins","offers":[{"title":"Audiobook","offer_id":67015735968048,"sku":"BD1m17","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1m17-Square-cover.jpg?v=1781950426","url":"https:\/\/downpour.com\/products\/book-1m17","provider":"Downpour","version":"1.0","type":"link"}