{"product_id":"book-1iyu","title":"The Tao of Fundraising","description":"\u003cp\u003eA masterclass in persuasion, performance, and psychology, The Tao of Fundraising reveals how to navigate the invisible forces of human nature and capital flow to transform great ideas into fully funded ventures.\u003c\/p\u003e\u003cp\u003eThe Tao of Fundraising delivers a blunt but necessary truth: the best ideas often go unfunded-not because they're bad, but because their creators don't understand how capital flows.\u003c\/p\u003e\u003cp\u003eFundraising is the most neglected art in modern business. Most MBA courses and coaching advice focus on what to do after a business has secured investment. The Tao of Fundraising seeks to fill that void.\u003c\/p\u003e\u003cp\u003eNo one understands fundraising like John Kim, who has used these concepts to raise more than $70 billion over the course of his career. Here, he lays out all the concepts that allowed him to rise to the top of the fundraising world.\u003c\/p\u003e\u003cp\u003eOne part how-to, one part psychological study, and one part spiritual guide, The Tao breaks down the fundraising process and all the skills necessary to convince skeptical investors to place their money in your business.\u003c\/p\u003e\u003cp\u003eTo overcome a system designed to keep money out of reach and the natural hesitancy of investors, you need:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe conceptual frameworks to understand how fundraising works in practice.\u003c\/li\u003e\n\u003cli\u003eThe practical processes that allow a fundraiser to \"sell\" their investment.\u003c\/li\u003e\n\u003cli\u003eThe psychological principles that enable a fundraiser to persuade skeptical investors to ignore their fears and trust the investment.\u003c\/li\u003e\n\u003cli\u003eThe performance skills to close the deal.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eDrawing from ancient philosophy, modern psychology, economics, and decades of frontline experience, Kim reveals the deeper dynamics that drive fundraising at the highest level.\u003c\/p\u003e\u003cp\u003eThis isn't just a book about money-it's a masterclass in human nature and the invisible forces that separate good ideas from funded ones.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":66562622456112,"sku":"BD1iyu","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1iyu-Square-cover.jpg?v=1776474335","url":"https:\/\/downpour.com\/products\/book-1iyu","provider":"Downpour","version":"1.0","type":"link"}