{"product_id":"book-1ahx","title":"Crash Course","description":"\u003cp\u003eNine times out of ten, the passionate, well-educated, semi-cocky entrepreneur with dreams of taking the market by storm . . . fails. \u003c\/p\u003e\u003cp\u003eWhether it's a quick crash and burn within the first year or a longer struggle over several years, the result is usually the same: an exhausted, confused, financially broke, and emotionally broken startup failure. \u003c\/p\u003e\u003cp\u003eWe love to hear stories of lean-and-mean startups that bootstrap their way to a hard-fought victory. But what about the other 90 percent? What about the startup founders who were chewed up and spit out by potential investors, dirty-dealing partners, and fickle customers? What about the ones who dared to give their dream wings . . . only to watch it crash on the runway? \u003c\/p\u003e\u003cp\u003eDon't we have as much or more to learn from them as we do the lucky few who actually make it?\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCrash Course\u003c\/em\u003e, entrepreneur Ricardo Jimenez crawls out from under the wreckage of his failed startup and forces himself to explore how his best-laid plans went so terribly wrong. With surgical precision, Jiménez explores every decision, meeting, step, and misstep that turned his once-promising international toy company into an expensive lesson in how \u003cem\u003enot \u003c\/em\u003eto succeed in the highly competitive global marketplace.\u003c\/p\u003e\u003cp\u003ePutting pride aside, Jiménez puts his \u003cem\u003ewhole \u003c\/em\u003estory on display-the good, the bad, and the terrible-with the hope that the next generation of startup entrepreneurs can learn from his mistakes and take a pain-free shortcut to the important lessons he had to learn the hard way.\u003c\/p\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":51094397518128,"sku":"BD1ahx","price":10.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/1ahx-Square-cover.jpg?v=1773229181","url":"https:\/\/downpour.com\/products\/book-1ahx","provider":"Downpour","version":"1.0","type":"link"}