{"product_id":"book-18ta","title":"The Charisma Myth","description":"What if charisma could be taught?\u003cbr\u003e\u003cbr\u003eFor the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.\u003cbr\u003e\u003cbr\u003eWhat you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Charisma Myth\u003c\/i\u003e is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e* This audiobook edition includes a download PDF with Chapter Summaries, Charisma Exercises, and Recommended Resources mentioned in the book.\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Audiobook","offer_id":50791009648944,"sku":"BD18ta","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/18ta-Square-cover.jpg?v=1772218400","url":"https:\/\/downpour.com\/products\/book-18ta","provider":"Downpour","version":"1.0","type":"link"}