{"product_id":"book-16uv","title":"Real World Selling Strategies The Art Of The Selling Conversation","description":"\u003cp\u003eAdapt or be replaced.\u003c\/p\u003e\u003cp\u003eSales, as you know them, are disappearing right before your eyes.\u003c\/p\u003e\u003cp\u003eEvery rule that built your career-cold calls, pipeline reviews, \"relationship selling\"-is being rewritten by AI, automation, and partner ecosystems that did not exist a decade ago. While most sales books keep recycling yesterday's techniques, this one is about what actually works in a market where buyers are digital-first, partners influence most of the revenue, and machines sit in on every deal.​\u003c\/p\u003e\u003ch2\u003eWhy this book now\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMcKinsey and others demonstrate that sales and marketing are among the functions most susceptible to AI-driven redesign, with generative tools reshaping how leads are generated, qualified, and closed.​\u003c\/li\u003e\n\u003cli\u003eAt the same time, research indicates that a growing share of B2B revenue now flows through partners and indirect channels, and leaders anticipate that this share will continue to rise rapidly.​\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you keep selling the way you did even five years ago, you become the modern equivalent of the buggy-whip rep-still working hard, but no longer relevant. This book is about staying indispensable when the playbook, the players, and even the playing field are changing.​\u003c\/p\u003e\u003ch2\u003eThe promise to the reader\u003c\/h2\u003e\u003cp\u003eThis is not a theory written from the sidelines. The material draws from years of advisory work with technology and services companies, hands-on experimentation with marketing automation, campaign management, and sales-tracking platforms, as well as daily use of AI to research accounts, prioritize opportunities, and orchestrate outreach.​\u003c\/p\u003e\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","brand":"INAudio","offers":[{"title":"Audiobook","offer_id":50773730820400,"sku":"BD16uv","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2784\/9264\/files\/16uv-Square-cover.jpg?v=1778067380","url":"https:\/\/downpour.com\/products\/book-16uv","provider":"Downpour","version":"1.0","type":"link"}